Prague, Pilsner Urquell Experience & Beer Tasting

Experience the origins of the world's first Pilsner beer during this unique adventure in Prague. Immerse yourself in an innovative setting that leverages cutting-edge technology to fully engage your senses and receive a tailored souvenir.

The newly introduced Pilsner Urquell: The Original Beer Experience offers an immersive 90-minute self-guided tour that delves into the origins and production of the world's first golden beer! This unique journey begins at the historic brewing establishment where Pilsner Urquell was first crafted in 1842 in the city of Plzeň, Czech Republic.

This interactive experience highlights the perfect balance of taste, rich wet foam, and golden hue that have earned Pilsner Urquell global acclaim. Visitors embark on a sensory-rich adventure, utilizing advanced technologies such as 3D audio, videomapping, and scent stations to fully immerse themselves in the beer-making process.

Throughout the tour, participants engage with various exhibits designed to stimulate multiple senses—feeling the cool draft beer, savoring the distinctive flavor, and experiencing the traditional Czech-style foam. They also get the opportunity to sample a variety of Pilsners from their storied history, including a special pour in the museum's 1842 bar.

To deepen their understanding and appreciation of Pilsner Urquell, guests can choose to join our Tapster Academy, which provides comprehensive training on the proper technique for serving and tasting the beer according to the authentic Czech method. Participants earn a certification and receive a personalized gift upon completion of the course.

For those seeking even greater immersion, the Pilsner Urquell: The Original Beer Experience includes complimentary access to our Tapster Academy. This exclusive program equips visitors with valuable skills and knowledge, allowing them to appreciate and enjoy the beer in the most authentic manner possible.